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Published On: February 20, 2019 by Blake Schwank

They Ask You Answer is the latest new book on how to improve your marketing strategies. It outlines a method of getting better readership of your blog articles. After all, who doesn’t want more people clicking on their blog? Businesses all over the world put lots of money and effort into adding fresh content via their blog each week. But for a great many, there are simply not enough visitors to their site to make a difference.

In “They Ask You Answer,” author Marcus Sheridan reveals some effective ways to use content marketing to reach today’s savvy digital consumer.

Marcus Sheridan

Does Your Content Answer the Important Questions?

Content marketing is no longer about keyword-stuffing and link-building. As the internet has evolved, so have the tactics used and good quality content is often the key to success. They Ask You Answer demonstrates how to structure an effective content strategy using the same proven principles that have revolutionized marketing for all types of businesses, across all industries.

Here’s Sheridan’s Story

Author, Marcus Sheridan, owned a very unsuccessful pool company. He was struggling to survive after the housing collapse. Nobody could afford a new house, much less a beautiful swimming pool. He was ready to give up and move on. Sometimes you just have to cut your losses and move on with your life. Then he realized that when people search online, they have questions.

If you’re searching for a new recliner, you might want to know:

  • Is it leather or what’s it made of?
  • How much is shipping? (After all, recliners are heavy)
  • Is it guaranteed?
  • Will you take it back if I don’t like it?

When You Write Content, Are You Answering Questions Your Prospects Might Have?

Shopping online is much different than shopping in a brick and mortar store. If you go up to your local hardware store, you can actually examine the water hoses, barbecue grills, and circular saws. You can pick them up, look at them and even ask the salesperson about the item. But how do you get all those questions answered while shopping online?

By answering the questions that consumers might have, you open the door to greater sales. People respond by interacting more with your site. They feel more comfortable making purchases from you.

Marcus’s book teaches you how to use his strategy to reach consumers in a positive way. He believes in educating the consumer and adding value to their life. After reading or listening to They Ask You Answer you’ll have the knowledge you need to:

  • Utilize tactics that work, regardless of industry or sector.
  • Build a level of trust that generates customer evangelism.
  • Boost your company’s web presence with methods that work.
  • Leverage your in-house resources to produce winning content.

Are You Providing Value In Your Marketing Content?

Marcus advises that you answer your customers’ questions honestly and thoroughly.

His approach will build bridges to your prospective and current customers with radically honest teaching.

And Marcus Sheridan has proven that this will work in his own business. Today, his company, River Pools, is one of the largest pool installers in America. In spite of how expensive swimming pools are, he provides enough information to prospective buyers that they feel comfortable purchasing from him.


What Questions Should You Ask?

Many websites avoid dealing with certain issues. In fact, the Big 5 questions that most business owners avoid are:

  1. What will it cost?
  2. What things could go wrong?
  3. Who’s your biggest competition?
  4. How does your product compare to what your competitors provide?
  5. What do your customers say about your services or products?

Are You Encouraging Your Buyers To Consume Content?

Encourage them to get educated before you schedule a sales call or try to close a sale.

Sheridan says that when his prospects don’t read content about River Pools, his close rates fall below 5%. When they read 30 pages or more about his business, his close rates rise to 80%.

With those close rates, why call on customers who won’t consume content, educate themselves, and get ready to buy?

Is There A Content Culture In Your Business?

To put this approach to work for your business you must develop a content culture. This means everyone in your business must be a “teacher.” Make sure that everyone’s voice matters and that you provide the quality content they can share with buyers.

How To Create A Content Culture

Marcus outlines these 4 ways to create a content culture:

  1. Gain buy-in from top to bottom in your company.
  2. Insource content by involving everybody in content creation.
  3. Hire a content manager with strong journalism skills.
  4. Use the right tools to measure your ROI.

Are You Ready To Try This?

They Ask You Answer will work for you if you simply follow the author’s outline. Drop the marketing-speak, stop “selling,” and start answering questions. Be seen as an authority, not just another advertisement. This method has proven to work for others and it could work for your company as well.

Why not check out the book for yourself? This could be just what you’re looking for to help you build a successful marketing strategy.

The right technology can help you build a more successful company and Colorado Computer Support will work with you to get the right IT infrastructure to improve employee productivity and better serve your customers. Contact us to learn more.

If you liked this article, there are many other helpful business and IT tips on our Blog. Here are a few examples that should help you grow your business in Colorado Springs like a pumpkin!

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Colorado Computer Support is a local IT company certified and verified service-disabled veteran-owned Small Business. When you use our IT services in Colorado Springs, you can be confident that you are dealing with a Colorado Springs company owned by a disabled veteran and that they will be able to provide you with the best possible IT support.
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